Look out, downtown — East Burnside is beginning to rival the city center as Portland’s fashion hub. Inside a hip, minimalist space, Machus, a tightly curated boutique for men, carries high-end designers from Saturdays NYC to Naked & Famous. Nearby, Una offers a collection of exotic knickknacks, indie clothing and local housewares sourced by thrift-store whiz Giovanna Parolari. Take a step or three beyond impersonal mall-chain lingerie outlets with a stop at Lille Boutique. Inside, the attentive staff makes solid recommendations from a small but sophisticated selection of high-quality boudoir attire.
Artists flock to Rock & Rose for its accessible, everyday attire. Worn by musicians ranging from Katy Perry and the Jonas Brothers to The Dandy Warhols and Esperanza Spalding, the shop’s new and vintage styles are a secret that’s finally getting out, and from blazers to bracelets — with racks of concert T-shirts in between — they’ll have you feeling like a rock star on your next night out.
Menswear-inspired fashions and a feisty tomboy spirit have made Wildfang a global hit. Feminist celebs like Tegan and Sara, Janelle Monae and Chvrches’ Lauren Mayberry have visited the brand’s flagship store to buy blazers and bombers and add their names to Wildfang’s star-studded carving wall.
Across the street from the hip Jupiter Hotel and Doug Fir Lounge, the distinctive 811 E. Burnside building, with exposed iron beams and loads of glass storefronts, is home to a handful of fittingly unique shops. Start at Six/Seven, a collaboration between clothing local designer Liza Rietz and jewelry designer Emily Bixler that combines clothing, jewelry and sculpture — some production even takes place in the shop. Cozy shop Seven Sisters offers apparel made by independent designers, with an emphasis on natural materials and ethical production. The building also houses Haunt, a small boutique/studio featuring the artful, evocative fashion of owner Holly Stalder, well known for her bridal designs. The shop’s jewelry, dresses and knitwear appear frequently at local weddings, both on and off the aisle. Complete a new look at xobruno, which offers one-of-a-kind leather bags.