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Gorgeous Portland-designed trinkets abound at downtown’s North of West.

Downtown Shopping

Choose from indie boutiques and big-name brands in downtown Portland.

Updated June 11, 2021 2 min read Downtown

Eden Dawn

With the success of locally filmed shows like Portlandia and Grimm, Portlanders are spending more time than ever in the spotlight. And thanks to a trove of design talent, residents are more than ready for their close-ups. For starters, half a dozen local designers have competed on Project Runway (with four of them nabbing the grand prize). This attention has translated into a surplus of places to suit up for day or night. Check out the central city’s top retail hubs for a mix of both name-brand designers and signature indie aesthetics.

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West End

Within easy walking distance of central downtown and accessible by both the Portland Streetcar and MAX light rail, Portland’s burgeoning West End district is a true haute hot spot. Wildfang headlines the trendy cluster of shops with it’s iconic streetstyle apparel, shoes and accessories that transcend gender.

Finish off the tour des boutiques with a trip to Woonwinkle. “Living shop” in Dutch, the home and accessories store offers modern and colorful goods with long-lasting appeal. Roam the airy space to find anything from colorful geometric clay earrings to an eye-popping vase ready to display in your living room.

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Opened in summer 2013, Union Way occupies an alley between the Ace Hotel and Powell’s Books with a European-style arcade filled with shops and restaurants. The offerings include high-end denim from Self Edge, made-in-Portland Danner Boots and more.

Big Names

Portland is also home to big-name fashion houses. Nordstrom provides pure couture candy with legendary lines like Chanel and Gucci. Just blocks from the main store, fashion insiders snatch up apparel and accessories at up to 70% off original prices at Nordstrom Rack. Nearby, Pioneer Place spans four city blocks with more than 70 retailers, including Louis Vuitton, Kate Spade, Tiffany & Co., Apple, Zara and H&M.

Coveted brands can also be found at luxury boutique Mario’s and women’s shop Mercantile. For unmentionables worth talking about, visit underU4men, North America’s largest men’s underwear store. Need new kicks? The flagship Nike Portland caters to runners in a museum-like space.

For sustenance while shopping, pick up one (or a dozen) sweet treats from Fills Donuts. Chef Katherine Benvenuti of former restaurant The Bakery at Bar King and Chef Leather Storrs of Noble Rot have teamed up to offer a rotating selection of handcrafted and seasonally flavored doughy concoctions.