Explore the city
Photograph of a \"Benson Bubbler\" water fountain

Travel Portland

is a promoter and steward of this evolving city and its progressive values, which have the power to transform the travelers who visit us.

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What Does Travel Portland Do?

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What We Do

Infographic titled We Are Travel Portland with four sections: Inspire More Visits, Increase Overnight Stays, Support Local Jobs, and Drive Visitor Spending.
We’re Travel Portland, a nonprofit founded in 1978 that inspires people to visit and contribute to our city’s economy.

Travel Portland generates travel demand that drives economic impact for Portland.

We do that by promoting the destination in bold, innovative and collaborative ways that harness Portland’s personality and values and that connect visitors to authentic experiences.

We do it because we believe in the good of Portland and the transformative effects of travel.

The Impact of Tourism

In 2023, visitors to Portland spent $5.4 billion, producing $260 million in state and local tax revenue. The travel industry supports 34,300 jobs in the Portland area, generating $1.7 billion in employment earnings.

Bar chart titled "Visitor Spending in Portland" with bars indicating $5.6 billion in 2019, $2.4 billion in 2020, $3.8 billion in 2021, $5.2 billion in 2022 and $5.4 billion in 2023
more statistics about the
impact of tourism in portland

Destination Stewardship

Get a closer look at what Travel Portland does to nurture the city we love.

A striped flag with the slogan \"all are welcome\"

Promoting Portland to Leisure Travelers

We promote Portland as a destination for leisure travel through advertising and events, and by supporting the work of national and international travel writers.

An illustration of Oregon Convention Center

Promoting Portland as a Convention Destination

We promote Portland as a destination for conventions, conferences and other large groups through marketing, sales and support activities.

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Providing Information to Visitors

We provide information to visitors so that they can make the most of their stay.

an illustration of the famous leaping stag Portland sign

Managing the Destination

We work with community and regional stakeholders to actively manage the destination.

an illustration of a paper ticket

Supporting the Travel Industry

We work with the travel industry to ensure Portland is included in the itineraries of major tour operators worldwide.

How We Operate

Founded in 1978 as Greater Portland Convention and Visitors Association, Travel Portland is a private not for profit Destination Marketing and Management Organization. We are primarily funded by local lodging taxes and receive additional revenues from our contract to market the Oregon Convention Center, partner dues and co-op programs.

Travel Portland Foundation

The Travel Portland Education and Training Foundation, a 501(c)(3) charitable organization established in 1992, generates diversified funding through philanthropic contributions, grants and donations not typically available to a destination marketing organization, allowing us to support a wider range of tourism initiatives. In recent years, the foundation has refined its giving through the Jeff Miller Excellence in Leadership and Hospitality Fund in two key areas: scholarships and business development grants. Donations support the Travel Portland Foundation’s efforts to promote a vibrant and evolving tourism scene, helping to attract new visitors and sustain the city’s charm.

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