Travel Portland

Market Research and Statistics

What’s good for tourism is good for Portland — and vice versa. Just look at the measures of the value of tourism to the regional economy in 2023:

  • The Portland region welcomed 12.1 million overnight person-trips.
  • All told, visitors to the Portland metro area generated $5.4 billion in direct spending.
  • Easing the tax burden for local and state residents, area travelers generated $260 million in tax revenues. Of that total, $122 million was local tax revenue.
  • The travel industry supports 34,300 jobs in the Portland area, generating $1.7 billion in employment earnings.

Source: Dean Runyan Associates. For the purpose of this study, the Portland metropolitan area is defined as the cities of Portland and Gresham, plus Washington, Columbia and metropolitan Clackamas counties. Study area has been changed to align with Travel Oregon’s definition of the Portland region.

State of the Industry

Travel Portland hosted the State of the Industry on May 14, 2024 at the Portland Marriott Downtown Waterfront.

Travel Portland President and CEO Jeff Miller and other staff shared the latest data and insight into the factors shaping our destination and industry.

Visitor Industry Research

Travel Portland has collected the following reports in an attempt to provide an accurate, comprehensive picture of the local visitor industry:

Questions regarding this information should be directed to

Business and Financials

Learn more about the focused program work that guides Travel Portland with our Strategic Plan.