Travel Portland

Market Research and Statistics

What’s good for tourism is good for Portland — and vice versa. Just look at the measures of the value of tourism to the regional economy in 2021:

  • The Portland region welcomed 11.3 million overnight person-trips.
  • All told, visitors to the Portland metro area generated $3.8 billion in direct spending.
  • Easing the tax burden for local and state residents, area travelers generated $193 million in tax revenues. Of that total, $88 million was local tax revenue.
  • The travel industry supports 27,130 jobs in the Portland area, generating $1.2 billion in employment earnings.

Source: Dean Runyan Associates. For the purpose of this study, the Portland metropolitan area is defined as the cities of Portland and Gresham, plus Washington, Columbia and metropolitan Clackamas counties. Study area has been changed to align with Travel Oregon’s definition of the Portland region.

State of the Industry

On May 3, 2022, Travel Portland presented an update on the state of Portland’s tourism industry. The slide deck is available to view online at the link below. Travel Portland CEO & President Jeff Miller and Travel Portland staff shared the latest data and insight into the factors shaping our destination and industry and we celebrated the 2020 and 2021 Travel Portland award winners — belatedly, as we were unable to host large in-person ceremonies due to the pandemic. Travel Portland is proud to recognize those who have shown resilience and continue to contribute so much to our destination through their innovation, exceptional work, leadership and positive spirit.  

Visitor Industry Research

Travel Portland has collected the following reports in an attempt to provide an accurate, comprehensive picture of the local visitor industry:

Learn about the focused program of work that guides Travel Portland’s divisions – Convention Sales/Services and International Tourism, Marketing and Public Relations, and Community Engagement.

Questions regarding this information should be directed to