Travel Portland

Market Research and Statistics

What’s good for tourism is good for Portland — and vice versa. Just look at the measures of the value of tourism to the regional economy in 2019:

  • The Portland region welcomed 8.8 million overnight person-trips.
  • All told, visitors to the Portland metro area generated $5.6 billion in direct spending.
  • Easing the tax burden for local and state residents, area travelers generated $277.8 million in tax revenues. Of that total, $138.9 million was local tax revenue.
  • The travel industry supports 36,930 jobs in the Portland area, generating $1.6 billion in employment earnings.

Source: Dean Runyan Associates. For the purpose of this study, the Portland metropolitan area is defined as the cities of Portland and Gresham, plus Washington, Columbia and metropolitan Clackamas counties. Study area has been changed to align with Travel Oregon’s definition of the Portland region.

State of the Industry

On Feb. 25, 2020, Travel Portland shared insights about the city’s visitor industry and how our new brand, launched in fall 2019, helps maintain Portland as a distinct and desirable destination going forward.

Visitor Industry Research

Travel Portland has collected the following reports in an attempt to provide an accurate, comprehensive picture of the local visitor industry:

Learn about the focused program of work that guides Travel Portland’s divisions — Convention Sales and International Tourism, Marketing and Public Relations, and Client and Partner Services — in Travel Portland’s Strategic Plan for 2016–18 (PDF).

Questions regarding this information should be directed to