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The White Stag sign, also known as the “Portland Oregon” sign, is a lighted neon-and-incandescent-bulb sign located atop the White Stag Building, at 70 NW Couch Street in downtown Portland, Oregon, United States, facing the Burnside Bridge

Tools and Resources for Local Businesses

Learn more about how to be an active part of the tourism economy in Portland. We recommend starting with our Travel Portland 101 video below.

Updated July 17, 2024

We offer a number of resources to help tourism businesses in Portland reach more visitors and locals through Google My Business, social media and more.

We invite all tourism-facing business owners to connect with us and join our network of partners. Partnership offers numerous benefits and starts at the bargain cost of free! Learn more about partnering with Travel Portland.

Advertise in the Portland Visitor Guide

Back for its second run since 2020, Travel Portland’s 2025 printed Visitor Guide is designed with portability, sustainability and functionality in mind. Reaching an audience of nearly 600,000 potential travelers, next year’s guide offers advertisers direct access to target customers ready to dine, shop, stay and sight-see in Portland and the Portland Region. Distribution points for the guide include visitor centers, PDX, and digitally on the Travel Portland website.

Portland is perfectly poised to welcome visitors and our guide is designed to enhance and extend their stays, bringing even more economic enrichment to our community.

Ad sales are now open, and all Travel Portland partners are eligible for reduced rates. The early bird deadline is Oct. 1, 2024; ad sales close Nov. 15, 2024. Download the media kit to learn more and contact MHolcombe@SagaCityMedia.com to secure your ad spot today.

Google My Business Toolkit

Optimize Your Google Business Profile with Locl

Travel Portland has partnered with Locl to help Portland businesses improve their presence in mobile web searches.

COVID-19 + Google My Business Recommendations

Travel Portland has partnered with our friends at Locl to develop some quick tips for conveying accurate information to your customers via Google My Business.

Travel Portland Editorial Practices

Learn how Travel Portland determines the content of our articles and other editorial pieces, how your business can be represented on this site, and how Travel Portland works to drive traffic to local business websites.

Social Media Toolkit

Social Media Tips

Use these quick tips and best practices to optimize your business’ social media posts.

Neighborhood Content

Feel free to share Travel Portland’s extensive neighborhood coverage.

Seasonal Content

Explore and share Travel Portland’s spring-related editorial content.