Privacy Policy

Last updated: July 1, 2025

Original Effective Date: September 23, 2013

This Privacy Policy (the “Policy”) explains how Travel Portland (“Travel Portland,” “we,” or “us”) collects, stores, uses, creates, and discloses personal information, including when you: (1) use our websites and applications, (2) sign up to receive our newsletters, (3) engage with us on social media, (4) request printed materials or other physical items be sent to you, (5) interact with Travel Portland staff, (6) attend our events, or (7) apply for a job with us. This Policy addresses specific disclosure requirements from various privacy laws and also serves as our ‘notice at collection.’ 

Please read this Policy to understand how we handle your personal information and how you can exercise your privacy rights. If you have questions about our Policy, privacy practices, or any concerns regarding how we process your personal information, please contact us at privacy@travelportland.com.

1.  Personal Information We Collect and Process

Travel Portland collects information about you in a number of ways. We collect information from the following sources:

• We collect personal information directly from you, such as when you subscribe to our digital newsletter or register for our events. 
• We collect personal information automatically from you using Cookies and Similar Technologies when you visit our websites, use our applications, or engage with our emails.
• We collect personal information from others. For example, from time to time, we may get information from public sources, people in our network, or from other third parties.

Finally, we may create personal information or make inferences about you, such as the Portland attractions or travel topics that may interest you. This personal information includes:

• Identifiers such as your real name, account name, alias, username, postal address, unique personal identifier, unique online identifier, IP address, email address, or other similar identifiers.
• Demographic information, such as your market area (e.g., New York City Metropolitan Area) or information about your gender or age range.
• Professional and employment-related information, such as your current employer and job title.
• Education information, such as information about your academic qualifications.
• Commercial information, including information about your local business or projects we do together.
• Content, such as information you provide us in a survey.
• Your preferences, interests, and affiliations, such as the places you save in our app or the attractions you enjoy most.
• Communications, such as when you send us email or engage with us directly on social media platforms.
• Audio, electronic, visual, or similar information, including voicemail recordings you leave for us or photographs or video taken at our events.
• Device information, such as the information we automatically collect about your browser or network connection when you visit our websites.
• Internet activity and digital interactions, such as the information we automatically collect about your visit to our websites, your use our apps, or your engage with our emails using Cookies and Similar Technologies which assign unique identifiers. Such information may include:
  • Date and time of your visit to our websites and duration of your visit,
  • Date and time of your use of our app and the duration of that use, 
  • Your traffic patterns, use patterns, and clickstreams,
  • Type of device, web browser, and/or operating system used,
  • Your IP address,
  • The website from which you linked to our website, and
  • Information about the features and functionality you use on our websites and/or applications.

To learn more about information automatically collected, please see the Cookies and Similar Technologies section below.

From time to time, depending on our interactions, we may we collect personal information that qualifies as “sensitive” under certain privacy laws. We use this information to support our business objectives, including to attain our goal to create a more inclusive economy in Portland. For example:

• In response to a survey, you may choose to share information with us that reveals your racial or ethnic background, sexual orientation, or status as transgender or nonbinary.
• If you register for our events, you may choose to provide information that reveals a physical condition to request accommodations.

Travel Portland may create and process de-identified personal information. Data in this state cannot be used to infer information about, or otherwise be linked to, a particular individual. Unless allowed under applicable law, we will maintain such information in a de-identified state and will not try to re-identify the individual.

2.  How We Use Your Personal Information

We use your information for a variety of purposes, including to: (1) provide our websites and apps, (2) market our services, and (3) generate travel demand in Portland. For example, we use your information, to:

Use	Categories of Personal Information Used
Provide, protect, and improve our websites and applications. For example: – When you download our app, we may collect information about how the app functions on your device to detect and repair bugs. – When you visit our website, we may collect personal information, such as cookie identifiers, to measure our audience, determine if you’ve been to our website before, and determine how long you stay. – If you write a review of our app, we may use your feedback to improve the app’s features and functionality.	Identifiers Demographic information Your preferences, interests, and affiliations Content Communications Device information Internet activity and digital interactions
Market our services, including by sending our newsletters, inviting you to events, improving our social media audience.	Identifiers Demographic information Your preferences, interests, and affiliations Content Communications Audio, electronic, visual, or similar information‎ Device information Internet activity and digital interactions
Respond to you or your information requests, such as by sending you a digital communication or providing you information at our events.	Identifiers Your preferences, interests, and affiliations Communications Audio, electronic, visual, or similar information‎
Generate insights about tourism in Portland, measure demand for services in our industry, and understand consumer intent.	Identifiers Demographic information Commercial information Your preferences, interests, and affiliations Content Communications Device information Internet activity and digital interactions
Tailor your experiences and interactions with Travel Portland. For example, we may tailor the content you see in our communications or on our website, based on information we’ve gathered about your preferences and interests.	Identifiers Demographic information Your preferences, interests, and affiliations Device information Internet activity and digital interactions
Facilitate billing and process payments.	Identifiers Commercial information Financial account information
Conduct research about many aspects of the tourism industry.	Identifiers Demographic information Your preferences, interests, and affiliations Content Communications
To aggregate and de-identify your information. For example, we aggregate automatically collected information from our websites to understand the content that is most popular.	All categories of personal information
Consider you for employment with Travel Portland.	Identifiers Professional and employment-related information Education information Commercial information Communications
Protect our rights and property, as well as those of our users or others, and prevent harm.	All categories of personal information
Detect and prevent fraud or violations of our policies or community guidelines.	All categories of personal information
Comply with law and regulations, or meet other legal, ethical, or professional requirements.	All categories of personal information

In carrying out these purposes, we combine information we collect from different contexts and/or sources to provide you a more seamless and personalized experience, to make informed business decisions, and for other legitimate business purposes.

As described above, depending on our interactions, some of the information we collect may qualify as “sensitive” under certain applicable privacy laws. We only collect such sensitive information as necessary to conduct business, understand tourism in Portland, meet our equity goals, or for other legitimate purposes.

3.  When We Share Your Personal Information

We share your information with others in a variety of circumstances, with various categories of recipients. We share or provide others with access to your information with your consent, at your direction, or to complete any transaction or request you have authorized as outlined in the chart below. See the tables below for more information on the types of third-parties we share your information with, the types of personal information shared with those third parties, and why.

Our use of third-party technology as described in the Cookies and Similar Technologies section, as well as certain business development efforts we engage in, may amount to a ‘sell’ or ‘share’ of your personal information for monetary or other valuable consideration.

We share your information with others for legitimate business purposes or as necessary as outlined below.

Category of Recipient	Categories of Personal Information Shared	Why
Service Providers	All categories of personal information	We share your information with third parties, such as our vendors, suppliers, or other professional services firms that provide us with services or work on our behalf for the purposes described herein. This may include our cloud service providers, support staffing services, or data analytics providers. In such cases, these companies must abide by our requirements and are not allowed to use personal information they receive from us for any other purpose beyond providing us with their respective services.
Advertising, Marketing, and Data Analytics Providers	Identifiers, Your preferences, interests, and affiliations Device information Internet activity and digital interactions	We hire advertising, marketing, and data analytics providers to place cookies ‎on our website to gather information on our behalf. We use the information collected by these third parties for the purposes described herein. These third-parties may also use ‎your information for their own purposes as well.
Other Business in the event of a Merger, Acquisition, or Sale	All categories of personal information	We might transfer your information to a third party in the event of a merger, acquisition, sale, transfer of assets or any part of our business.
Law enforcement, authorities, or others as necessary	All categories of personal information	We might disclose your information to a third party, without your consent and without notice to you, if we are required to do so by law. We may also disclose your information to a third party if we have a reasonable belief (1) we are legally or ethically obligated to do so, (2) such disclosure is necessary to protect, establish, or exercise our legal rights or defend against legal claims, or (3) disclosure is necessary to protect our / your / others’ rights, property, and/or safety.
Other professionals We may share your information with attorneys, accountants, or other professionals as necessary for legitimate business purposes.	All categories of personal information	We may share your information with attorneys, accountants, or other professionals as necessary for legitimate business purposes.

4. Your Rights and Control of Your Personal Information

Privacy laws provide individuals with specific rights regarding their personal information. ‎Depending on the jurisdiction in which you reside you may have some or all of the following ‎rights and choices regarding your information.

• The right to be informed or to know. You may have the right to be informed of how we process your information. For example, you may have the right to be informed or to know:
  • The categories of personal information we collect and process about you.
  • The categories of sources for the personal information we collect and process about you.
  • The purposes for collecting or processing that personal information.
  • The categories of personal information shared or disclosed to third parties, the categories of those third parties, as well as the purposes of such sharing or disclosure.
• The right to access. You may have the right to access or view the personal information we process about you.
• The right of data portability. You may have the right to request a copy of your personal data in electronic format and the right to transmit that personal data for use in another service.
• The right to correct. You have the right to request that Travel Portland correct any of your personal information.
• The right to delete. You have the right to request that Travel Portland delete any of your personal information that we collect from you or process, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and notify any relevant third parties to delete) your personal information, unless an exception applies.
• The right to not be subject to automated decision making.
• The right to opt-out. You may have the right to limit our use of your personal information or to opt-out of certain processing of personal information. For example, in some jurisdictions, you may have the right to limit our use of your sensitive personal information and to opt-out of targeted advertising.
• Right to not be discriminated against for exercising your rights. If you exercise your rights, we will not discriminate against you.
• The right to appeal or report privacy concerns to a data protection authority or other government official in your area.

As described in Section 3 above, Travel Portland does ‘sell’ or ‘share’ personal information.

You can exercise your rights, as well as make choices regarding Travel Portland’s collection and processing of your information through various methods and tools. For example, you can:

• Contact us. If you would like to exercise your privacy rights or have questions about our Policy or privacy practices, please contact us privacy@travelportland.com.
• Use browser controls. Most browsers provide settings to control your interactions with cookies, which will impact the information processed by cookies on our digital properties. Please refer to your browser for information on how to access these settings. Your settings may impact your experience with our digital properties and the functionality available to you.
• Unsubscribe. With each marketing communication, you will be given the opportunity to opt-out of receiving ‎future marketing notices. You may also opt-out of receiving future marketing notices by ‎contacting us at privacy@travelportland.com. If you request that we not contact you for ‎marketing purposes (either by using the unsubscribe mechanism or by sending us an email), we ‎reserve the right to contact you for non-marketing purposes.
• Update your Cookie Preferences. You can update your Cookie Preferences at any time by tapping the blue icon in the bottom left corner of any Travel Portland webpage.
• Use Global Privacy Control. TravelPortland.com respects the Global Privacy Control standard.

You, or someone legally authorized to act on your behalf, may make a request to exercise your rights related to your personal information. We may ask that you:‎

• Provide sufficient information that allows us to reasonably verify you or your authorized representative’s authority to act on your behalf. Where possible, we will attempt to verify your identity by only using we have previously collected from you, such as an e-mail address. DO NOT SEND US SENSITIVE PERSONAL INFORMATION, such as a social security number or picture of photo ID, in your initial request to exercise any rights.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and/or confirm the personal information relates to you.

We will confirm receipt of any request to exercise your rights within ten (10) days of receipt, and will endeavor to respond to a verifiable consumer request within thirty (30) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option.

The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personally information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

5. Cookies and Similar Technology

Our websites, applications, and emails use cookies and similar technology to automatically collect personal information about your device, internet activity, and digital interactions.

• Cookies are small files placed on your device to store information, often consisting of a unique personal identifier, for a variety of purposes.
• Web beacons are small tags placed in digital content, for example on a website or email, to track how the user interacts with the content. Such interaction will trigger a transfer of information that can be used to gain insight, such as how many people have viewed the content.
• Pixels and web tags are encoded in digital content to enable functionality and/or to track engagement with digital content across contexts.
• SDKs. A software development kit (SDK) is a developer tool embedded in an application often used to collect information about use of the application, as well as the device running the application.

We hire others, such as security vendors, analytics service providers, and advertising companies, to place cookies on our website to gather information on our behalf. We also install Google’s Firebase SDK in our apps to gather information about your use of the app.

We use the information collected by these third parties for the purposes described herein. These third parties may also use your information for their own purposes. For example, a marketing or advertising provider may use cookies to collect or receive information about your online activities from our websites, as well as other websites and apps that we do not control or operate. You can opt out of certain types of data processing by the third party by visiting the links provided below.

Our website uses cookies for a variety of different purposes. We classify them into four categories.

To learn more, please see the Section 4, Your Rights and Control of Your Personal Information for information on controlling cookies and similar technologies.

6. Children’s and Teens’ Data

Our websites and apps are directed to people who are at least the age of 18. We do not and will not knowingly collect or process the personal information of anyone under age 18. If we learn that we have received a child’s information, we will delete that information from our files. If you are a parent or legal guardian and you think your child under age 18 has given us information, you can contact us at the information listed below.

7. Securing Your Information

We use reasonable administrative, technical, and physical measures to protect the confidentiality, integrity, and security of the personal information we process. Unfortunately, no electronic network or methods of transmitting data over the Internet can be ‎guaranteed to be 100% secure. As a result, we cannot ‎guarantee the confidentiality, integrity, and security of the personal information we process.‎

8. Retention and Storage

We consider the following factors when determining how long we retain and store your information:

• Our legal and contractual obligations,
• Our professional and ethical responsibilities,
• The purpose for which your information was collected or processed,
• Your requests to delete the information,
• Retention periods in applicable laws and regulation, and
• Our legitimate business purposes. We may retain your data to the extent it is necessary to prevent fraudulent activity, to protect ourselves against liability, and to allow us to enforce our contractual or other rights and to pursue available remedies and limit any damages we might sustain.

Travel Portland stores personal information in the United States and other jurisdictions where do business. We take steps to process the data that we collect in accordance with this Policy’s provisions and the requirements of applicable law.

9.  Links to Third-Party Websites, Products, and Services

This Privacy Policy applies only to the information Travel Portland collects and processes. Our websites, apps, our content, and our communications may contain links to other websites and services that are not owned or controlled by us. We are not responsible for and have not reviewed the privacy practices of such sites or services, or the owners or operators of such sites or services. We shall not be responsible or liable in any way as a result of your use of any other sites or services.

Our websites or apps may enable social sharing features and other integrated tools, which let you share data with third parties or on other digital platforms. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the third party and scope of the third party’s data collection and processing in connection with social sharing features, please review the third party’s privacy policy providing these features.

10. Updates

We may revise this Privacy Policy at any time to enhance transparency. We may also update the Policy, as necessary or as useful, in response to (1) changes in applicable laws, regulations, or standards (2) changes to our processing of personal information or (3) changes to our business operations. For example, we may modify the Policy if a new applicable law requires additional notices or if we intend to collect new categories of personal information. We will post any revised Privacy Policy here and provide a “Last Updated” date at the top of this Privacy Policy. In some cases, we might provide you with additional notice (such as by adding a Policy to the homepage our Site). We encourage you to review this Policy regularly to stay informed about our processing of personal information, your rights, and your choices.

11. Contact Us

If you have any questions about this Privacy Policy or the use of your information, please contact us at:

Travel Portland
Attn: Marketing & Public Relations
100 S.W. Main St, Suite 1100
Portland, OR 97204
privacy@travelportland.com

© 2025 Travel Portland. All rights reserved.

Annex

Category of Personal Information	Sources	Purposes of Processing	Recipients
Name and contact information	You, others in our network, and public sources	Provide our services, respond to your requests, communicate with you, market our services, tailor your experiences, facilitate billing, consider you for employment, and more as described in “Use of your Information” above.	Our cloud and connectivity service providers who enable us to provide our services and operate our business, other third-party service providers, payment platforms, marketing service providers, data analytics providers, search firms and headhunters, background check providers, bar associations, legal support vendors, third parties related to providing our services, such as expert witnesses and the courts, and businesses and marketing affiliates.
Demographic information (which may contain sensitive information)	You, others in our network,  and from public sources	Provide our services, respond to your requests, tailor your experiences and interactions with Travel Portland, and consider you for employment.	Our cloud and connectivity service providers who enable us to provide our services and operate our business, search firms and headhunters, background check providers, state bar associations, legal support vendors, third parties related to providing our services, such as expert witnesses and the courts.
Professional and education information	You, others in our network,  and from public sources	Provide our services, respond to your requests, tailor your experiences and interactions with Travel Portland, and consider you for employment.	Our cloud and connectivity service providers who enable us to provide our services and operate our business, marketing service providers, data analytics providers, search firms and headhunters, background check providers, bar associations, legal support vendors, third parties related to providing our services, such as expert witnesses and the courts.
Commercial information	You, others in our network, and from public sources	Provide our services, respond to your requests, communicate with you, market our services, tailor your experiences, and facilitate billing.	Our cloud and connectivity service providers who enable us to provide our services and operate our business, other third-party service providers, payment platforms, legal support vendors, third parties related to providing our services, such as expert witnesses and the courts, and businesses and marketing affiliates.
Financial account information	You	Provide our services, respond to your requests, and facilitate billing.	Our cloud and connectivity service providers who enable us to provide our services and operate our business, other third-party service providers, payment platforms, legal support vendors.
Your preferences, interests, and affiliations	You, others in our network, and from public sources	Provide our services, respond to your requests, communicate with you, market our services, tailor your experiences, and consider you for employment.	Our cloud and connectivity service providers who enable us to provide our services and operate our business, marketing service providers, data analytics providers, search firms and headhunters, bar associations, legal support vendors.
Communications	You	Provide our services, respond to your requests, communicate with you, market our services, and tailor your experiences.	Our cloud and connectivity service providers who enable us to provide our services and operate our business, search firms and headhunters, legal support vendors, third parties related to providing our services, such as expert witnesses and the courts.
Audio and visual information	You	Provide our services, respond to your request, provide our services, communicate with you, market our services, and tailor your experiences.	Our cloud and connectivity service providers who enable us to provide our services and operate our business, other third-party service providers, payment platforms, marketing service providers, data analytics providers, search firms and headhunters, background check providers, bar associations, legal support vendors, third parties related to providing our services, such as expert witnesses and the courts, and businesses and marketing affiliates
Internet and Electronic Network Activity, and Interactions	Automatically collected through your use of the Site or Travel Portland communications	Operate and improve the Site, Travel Portland, our services, and our marketing, market our services, and develop inferences about your interests and affiliations.	Our cloud and connectivity service providers who enable us to provide our services and operate our business, marketing service providers, data analytics providers.
Other unique identifiers	Automatically collected through your use of the Site or Travel Portland communications	Market our services, tailor your experiences, operate and maintain the Site, and provide and improve the Site, our services, and our marketing.	Various cloud and connectivity service providers who enable us to provide our services and operate our business, marketing service providers, data analytics providers.

The chart above contains the primary sources and purposes of processing for each category of personal information.To learn more about the personal information we collect and process, the sources, the purposes of our processing, and when we share your information, please see the relevant sections above.

Depending on our interactions, we may collect, process, or disclose certain personal information that qualifies as “sensitive” under applicable U.S. state data privacy laws. We only collect such sensitive information as necessary to conduct business or for other legitimate purposes. For example, we only collect financial account information to facilitate payments for our services or as necessary to provide services, and we only collect sensitive demographic information if you choose to share it, such as when you provide information about your disability status to ensure your full participation in an event.

Travel Portland may process de-identified personal information. Data is in this state cannot be used to infer information about, or otherwise be linked to, a particular individual. In those instances, and unless allowed under applicable law, we will maintain such information in a de-identified state, and will not try to re-identify the individual.

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