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Optimize Your Google Business Profile with Locl

Travel Portland has partnered with Locl to help Portland businesses improve their presence in mobile web searches.

3 min read

By signing up with Locl, you can optimize your Google Business Profile listing, improve your presence in mobile web searches and measure how much business your listing drives. This supports Travel Portland’s efforts to elevate the profile of Portland’s travel and tourism industry in Google’s ecosystem.

  • GBP is a free, online service, provided by Google. GBP enables businesses to promote themselves and connect with customers, across Google Search and Google Maps.
  • Locl is a separate, online service that builds on the GBP program framework. Locl makes it a lot easier for single and multi-location businesses to manage their GBP profile(s), create offers and events, engage with customer reviews, monitor business performance and act on insights. Through Travel Portland’s partnership with Locl, travel and tourism businesses are eligible for premium access to Locl for free through 2024.

Why Use Locl?

  • View up to 18 months of analytics data at a time (GBP only lists data for the past 90 days).
  • View analytics for all locations in a single view/dashboard (GBP requires you to view each location, one at a time).
  • Manage updates to multiple locations at once in Locl (GBP requires individual location updates, one at a time).
  • Locl provides you with GBP optimization recommendations, upon login (GBP does not).
  • Locl enables you to see all your customer reviews, across locations, in a single view (GBP does not).
  • Locl provides a real person to answer your questions (GBP does not provide this level of support).
  • Travel Portland is also here to help. If you have questions about Google Business Profile or Locl, please reach out.

Sign up and receive a how-to guide with tips for managing your listing, along with 18 months of historical search data, so you can easily track the impact of your efforts. To save time, you can update your listing, respond to customer reviews and publish social media-style posts all from right within your customized Locl dashboard.

Sign Up for Locl

Claim and optimize your Google Maps listing, and you'll also receive the benefits of Travel Portland's Insider partnership.

Sign up

Travel Portland is covering the cost of premium access to Locl for our partners through 2024. This includes special features like the ability to schedule posts (events, deals and more) as well as upload photos to your listing in bulk.

We encourage any Portland businesses that serve tourists, meetings and conventions to take advantage of this opportunity. The goal is to connect more customers with your business — and it’s free through 2024!

It’s not like managing my Google Business Profile was hard, but it was just one more thing to add to my to-do list everyday. Locl cut the amount of time I spend on managing and optimizing Google Business Profile by at least 75%. The automation features and scheduling posts is a dream. Locl is a must have for any business and any business owner.

Corey Rust, Envi Adventures

The insights we’re getting on Google user behavior have been nothing short of profound, and we intend to keep working side by side with Locl and Travel Portland to now mine those insights for big improvement in our Google search/maps performance.

Terry St. Marie, Tender Loving Empire

Sign Up for Locl

Claim and optimize your Google Maps listing, and you'll also receive the benefits of Travel Portland's Insider partnership.

Sign up