With galleries, boutiques, design studios and showrooms, the Central Eastside is beginning to rival downtown as Portland’s fashion hub.
Look out, downtown — East Burnside is beginning to rival the city center as Portland’s fashion hub. Inside a hip, minimalist space, Machus, a tightly curated boutique for men, carries high-end designers from Saturdays NYC to Naked & Famous. Nearby, Una offers a collection of exotic knickknacks, indie clothing and local housewares sourced by thrift-store whiz Giovanna Parolari.
Menswear-inspired fashions and a feisty tomboy spirit have made Wildfang a global hit. Feminist celebs like Tegan and Sara, Janelle Monae and Chvrches’ Lauren Mayberry have visited the brand’s flagship store to buy blazers and bombers and add their names to Wildfang’s star-studded carving wall. To complete the look, check out OKO in its new East Burnside location. This small shop specializes in vintage and antique jewelry. It also sells new jewelry by Portland designers, art, a small selection of magical skincare potions and other antiques and rarities.
Across the street from the hip Jupiter Hotel and Doug Fir Lounge, the distinctive 811 E. Burnside building, with exposed iron beams and loads of glass storefronts, is home to a handful of fittingly unique shops. Complete a new look at xobruno, which offers one-of-a-kind leather bags. The Ones Shop is a collective that brings together Portland designers of apparel, jewelry and accessories to fill the store with curated, one-of-a-kind pieces. Coy & Co., the city’s first sustainably certified florist shop, is equipped to handle all your floral design needs. It sells hand-tied bouquets, flower subscriptions, robust arrangements and more.
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