What’s good for tourism is good for Portland — and vice versa. Just look at the measures of the value of tourism to the regional economy in 2025:
- The Portland region welcomed 8.5 million person-trips.
- All told, visitors to the Portland metro area generated $5.5 billion in direct spending.
- Easing the tax burden for local and state residents, area travelers generated $300 million in tax revenues. Of that total, $157.5 million was local tax revenue.
- The travel industry supports 35,840 jobs in the Portland area, generating $1.89 billion in employment earnings.
Source: Dean Runyan Associates. For the purpose of this study, the Portland metropolitan area is defined as the cities of Portland and Gresham, plus Washington, Columbia and metropolitan Clackamas counties. Study area has been changed to align with Travel Oregon’s definition of the Portland region.
Visitor Industry Research
Travel Portland has collected the following reports in an attempt to provide an accurate, comprehensive picture of the local visitor industry:
- Economic Impacts of Travel, 2025 report (PDF)
Prepared by Dean Runyan Associates - Regional Profile
Provided by Greater Portland Inc. - Portland International Airport (PDX) statistics
Provided by the Port of Portland
Questions regarding this information should be directed to research@travelportland.com.
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