Visitor Statistics & Research

What’s good for tourism is good for Portland — and vice versa. Just look at the measures of the value of tourism to the regional economy in 2018:

  • The Portland region welcomed 8.7 million overnight person-trips.
  • All told, visitors to the Portland metro area generated $5.3 billion in direct spending.
  • Easing the tax burden for local and state residents, area travelers generated $265.3 million in tax revenues. Of that total, $137.3 million was local tax revenue.
  • The travel industry supports 36,100 jobs in the Portland area, generating $1.48 billion in employment earnings.

Source: Dean Runyan Associates. For the purpose of this study, the Portland metropolitan area is defined as the cities of Portland and Gresham, plus Washington, Columbia and metropolitan Clackamas counties. Study area has been changed to align with Travel Oregon’s definition of the Portland region.

State of the Industry

On Feb. 27, 2019, Travel Portland’s executive team shared insights about the city’s historic hotel growth and how our Tourism Master Plan supports thoughtful growth moving forward.

Visitor Industry Research

Travel Portland has collected the following reports in an attempt to provide an accurate, comprehensive picture of the local visitor industry:

Learn about the focused program of work that guides Travel Portland’s divisions — Convention Sales and International Tourism, Marketing and Public Relations, and Client and Partner Services — in Travel Portland’s Strategic Plan for 2016–18 (PDF). You can also find statistics, updates and insights that highlight our success in achieving Travel Portland’s key objectives in our most recent Industry Barometer for December 2017 (PDF).

Questions regarding this information should be directed to