Visitor Statistics & Research

What’s good for tourism is good for Portland — and vice versa. Just look at these measures of the value of tourism to the regional economy in 2016:

  • The Portland metro area welcomed 9.1 million overnight person-trips.
  • All told, visitors to the Portland metro area generated $5.2 billion in direct spending.
  • Easing the tax burden for local and state residents, area travelers generated $253.8 million in tax revenues. Of that total, $134.6 million was local tax revenue.
  • The travel industry supports 37,200 jobs in the Portland area, generating $1.33 billion in employment earnings.

Source: Dean Runyan Associates. For the purpose of this study, the Portland metropolitan area is defined as Clackamas, Multnomah and Washington counties.

State of the Industry

On Feb. 28, 2017, Travel Portland’s executive team reported on travel trends, lodging projections, international projects and convention sales and TID campaign results, while keynote speaker Caroll Rheem, VP of Research and & Analytics for Brand USA, spoke about trends and tactics in international travel.

Visitor Industry Research

Travel Portland has collected the following reports in an attempt to provide an accurate, comprehensive picture of the local visitor industry:

Learn about the focused program of work that guides Travel Portland’s divisions – Convention Sales and International Tourism, Marketing and Public Relations, and Client and Partner Services – in Travel Portland’s Strategic Plan for 2016-18 (PDF). You can also find statistics, updates and insights that highlight our success in achieving Travel Portland’s key objectives in our most recent Industry Barometer for June 2017 (PDF).

Questions regarding this information should be directed to