What’s good for tourism is good for Portland — and vice versa. Just look at these measures of the value of tourism to the regional economy in 2016:
- The Portland metro area welcomed 9.1 million overnight person-trips.
- All told, visitors to the Portland metro area generated $5.2 billion in direct spending.
- Easing the tax burden for local and state residents, area travelers generated $253.8 million in tax revenues. Of that total, $134.6 million was local tax revenue.
- The travel industry supports 37,200 jobs in the Portland area, generating $1.33 billion in employment earnings.
Source:. For the purpose of this study, the Portland metropolitan area is defined as Clackamas, Multnomah and Washington counties.
State of the Industry
On Feb. 28, 2017, Travel Portland’s executive team reported on travel trends, lodging projections, international projects and convention sales and TID campaign results, while keynote speaker Caroll Rheem, VP of Research and & Analytics for Brand USA, spoke about trends and tactics in international travel.
- 2017 Travel Portland State of the Industry (PDF, 119 MB)
- All are welcome in Portland – a message from Travel Portland President Jeff Miller
Visitor Industry Research
Travel Portland has collected the following reports in an attempt to provide an accurate, comprehensive picture of the local visitor industry:
- Economic Impacts of Travel, 2016 (PDF)
Prepared by Dean Runyan Associates
- Winter Advertising Results (PDF)
Results of the “Portland is Happening Now” winter advertising campaign, November 2015– March 2016
- TravelHorizons Wave I: Consumer Intent to Travel to Portland and Influencer Impact on Travel Inspiration (PDF)
Prepared by MMGY Global, March 2016
- Short Term Advertising Accountability for 2015-16 Winter Campaign (Coming soon!)
- Long Term Advertising Accountability for 2014-15 Winter Campaign (PDF)
Prepared by Longwoods International, December
- Short Term Advertising Accountability for 2014-15 Winter Campaign (PDF)
Prepared by Longwoods International, June 2015
TID hotel results and competitive set January – March 2013, from Smith Travel Research
- Greater Portland: Visitor Profile and Trip Characteristics (PDF)
Regional analysis from 2013 Oregon Visitor Study, prepared by Longwoods International
- International Visits to Greater Portland in 2014 (PDF)
Estimates of visitor volume and spending by country
Prepared by Strategic Advisory Group and the Empowerment Group
- (3.8MB PPTX)
Presented by Community Marketing, Inc.
Provided by Greater Portland Inc.
Provided by the
Learn about the focused program of work that guides Travel Portland’s divisions – Convention Sales and International Tourism, Marketing and Public Relations, and Client and Partner Services – in Travel Portland’s Strategic Plan for 2016-18 (PDF). You can also find statistics, updates and insights that highlight our success in achieving Travel Portland’s key objectives in our most recent Industry Barometer for December 2016 (PDF).
Questions regarding this information should be directed to.