Visitor Statistics & Research

What’s good for tourism is good for Portland — and vice versa. Just look at these measures of the value of tourism to the regional economy in 2015:

  • The Portland metro area welcomed 8.9 million overnight person-trips.
  • All told, visitors to the Portland metro area generated $4.9 billion in direct spending.
  • Easing the tax burden for local and state residents, area travelers generated $233.2 million in tax revenues. Of that total, $126.9 million was local tax revenue.
  • The travel industry supports 35,400 jobs in the Portland area, generating $1.2 billion in employment earnings.

Source: Dean Runyan Associates. For the purpose of this study, the Portland metropolitan area is defined as Clackamas, Multnomah and Washington counties.

State of the Industry

On Feb. 18, 2016, Travel Portland President and CEO Jeff Miller reported on travel trends, lodging projections and campaign results from TID funding, while the executive team shared updates on Travel Portland’s projects, results from the convention sales program of work and more.

Visitor Industry Research

Travel Portland has collected the following reports in an attempt to provide an accurate, comprehensive picture of the local visitor industry:

Learn about the focused program of work that guides Travel Portland’s divisions – Convention Sales and International Tourism, Marketing and Public Relations, and Client and Partner Services – in Travel Portland’s Strategic Plan for 2016-18 (PDF). You can also find statistics, updates and insights that highlight our success in achieving Travel Portland’s key objectives in our most recent Industry Barometer for July 2016 (PDF).

Questions regarding this information should be directed to