Travel Portland Event Sponsorships

3 min read

Travel Portland provides sponsorship support for events that align with our strategic objectives to drive leisure demand, enhance our destination reputation and advance equity, diversity and inclusion in our destination.

Sponsorship Guidelines

Events must fall into one of the following categories and meet the associated criteria in order to be considered:

Large Event Sponsorship – up to $30,000 (depending on size of event)
  • The annual event has been held in Portland for at least two years.
  • The event is open to the public (can be ticketed or not).
  • The event lasts a minimum of two consecutive days.
  • The event garners an expected attendance of at least 7,500 people, with at least 10% of attendees coming in from out-of-town (based on historical data).
  • The event is located in Portland. We prioritize events located in the central city (including Downtown, Old Town, Goose Hollow, Central Eastside, Lower Albina and Lloyd neighborhoods).
  • Event organizers demonstrate a commitment to diversity, equity, inclusion and accessibility through their programming, staffing and operations.
  • The event contributes positively to Portland’s tourism economy and the city’s reputation as a tourism destination.
logo with outline of Oregon and the text Travel Oregon

Additional funding for large events between July 1, 2024 – June 30, 2025 was provided by Travel Oregon.

Cultural Enrichment Sponsorship – up to $2,500

Due to budget adjustments, the Cultural Enrichment Sponsorship Program will have a limited number of awards for the fiscal year spanning July 1, 2024 to June 30, 2025.

Below are the eligibility guidelines that will be used to prioritize the awarded grants. Applicants must meet all guidelines to be considered:  

  • The event is hosted or fiscally sponsored by a 501(c)3 or 501(c)6 nonprofit organization that services the Portland metropolitan area.
  • The annual event must have been held for at least two years.
  • The event must be open to the public, whether ticketed or not.
  • The event is an annual cultural celebration, cultural festival, cultural awareness event, and/or fundraiser (e.g., galas, scholarships, symposiums, and luncheons).
  • The host organization or institution primarily serves multicultural, women, LGBTQIA2S+, unhoused and/or communities with accessibility needs.
  • The requested sponsorship must not exceed 15% of event budget or $2,500.

Sponsorship Request Process

Organizations seeking sponsorship are asked to create an account within Travel Portland’s grant and sponsorship platform and complete a request form.

Travel Portland then reviews requests, which may be accepted, denied or awarded at a lower gift amount. Travel Portland regularly receives more requests than we can support, so some requests may be denied. Denial of a sponsorship application request should not be viewed as a reflection of the event’s merit. Organizations will only be eligible for consideration for one sponsorship per fiscal year.

The sponsorship review and awarding process is aligned with Travel Portland’s fiscal year (July 1 – June 30). Organizations requesting sponsorship should reference the schedule below and submit completed applications before the application deadline.

Event DateApplication DeadlineNotification of Decision
July 1 – Sept. 30April 30*
*The deadline for events between July 1 – Sept. 30, 2024 has been extended to April 30, 2024. In future years, this deadline will be April 15.
May 15
Oct. 1 – Dec. 31July 15Aug. 15
Jan. 1 – March 31Oct. 15Nov. 15
April 1 – June 30Jan. 15Feb. 15

Sponsorship FAQ

What makes a good sponsorship candidate?

  • The event meets the criteria listed on this page for either a large event or a cultural enrichment event.
  • The organization’s mission or purpose aligns with Travel Portland’s mission and commitment to Equity, Diversity and Inclusion.
  • The organization demonstrates how its event includes historically underrepresented community members.
  • We prioritize organizations that demonstrate a significant effort to reach and impact diverse communities.

How are sponsorship requests reviewed?

The Sponsorship requests are reviewed by the Community Engagement and Equity, Diversity & Inclusion (EDI) teams based on the criteria listed on this page. Due to the high volume of requests, some requests are approved, some are denied and some are approved at a lower level than initially requested.

How far in advance should I submit my request, and when can I expect to be notified of a decision?

Sponsorship requests should be submitted according to the recommended dates in the table above.

We understand that timing can be difficult, and we want to ensure all who apply are reviewed fairly and equitably. If awarded, we always do our best to notify recipients and submit payment as quickly as possible. However, with respect to all applicants, we cannot make special accommodations and award anyone before the set deadlines.

We host multiple events in a year. Are we eligible for multiple sponsorships?

While organizations are welcome to submit requests for multiple events, we encourage event organizers to apply for the one event that best fits our guidelines, given that an organization may only be awarded a maximum of one sponsorship per fiscal year (July 1 – June 30).

Who can I contact with questions?

For questions about eligibility criteria or the application process, contact

Information for Event Organizers

Find more resources, including instructions for submitting your event to our event calendar.

Additional Resources