What will you post on your website next month? What about on Facebook this week or Twitter today? Instead of posting whatever you can, whenever you can, a content calendar helps you organize, plan and get the most out of your messaging. In this session, you’ll get a free content calendar template that you can customize for your business, along with tips for using a content calendar to streamline your marketing efforts. If you’re already using a content calendar, bring it with you and learn some new tips and tricks.
Karen Martwick, Travel Portland’s director of content strategy, has over 20 years of experience creating, optimizing and distributing digital content. Prior to joining Travel Portland in 2008, she worked for the National Psoriasis Foundation and OregonLive.com. From 2012–2016, she served on the board of ACES: The Society for Editing, coordinating the organization’s 2015 and 2016 national conferences and leading numerous training sessions on editing and digital content. Outside of work, her favorite pastimes are biking and seeing live music.