Deep Dive: Social Media 101
Social media marketing is a powerful driver for business growth, but navigating the rapidly evolving landscape can be challenging. Join us for an immersive workshop led by Travel Portland’s Social Media Manager, Carmen Paradise, along with special guest Jordan Curtis of Lineleader Media. Jordan brings unique expertise as both a social media contractor for Travel Portland and as the creator behind the popular Portland food and adventure account “Hot Eats Cool Feets.”
Topics we can cover include:
- Platform-specific strategies for Instagram, TikTok, LinkedIn, and emerging social channels
- Creating engaging short-form video content optimized for each platform (Reels, TikTok, YouTube Shorts)
- Leveraging AI tools for content creation and scheduling while maintaining authentic engagement
- Implementing successful organic and paid social strategies in a post-viral era
- Building meaningful partnerships with creators and micro-influencers
- Utilizing data analytics to measure ROI and adjust strategy
- Adapting to algorithm changes and new features across platforms
Since we can’t cover all these topics in depth during our limited time together, please help us prioritize what matters most to you by completing our brief survey that you will find in the RSVP form. Your input will help us tailor the workshop to address your most pressing needs.
The session will include 75 minutes of training, followed by Q&A and networking opportunities. Please note that in-person registration is now closed, but virtual registration is still open.
Was this page helpful?