From a technical perspective TravelPortland.com is a typical modern website and, like most other websites, uses a variety of different tools and techniques to
- provide functionality to website visitors,
- improve the visitor experience,
- support our marketing efforts and
- evaluate the success of those marketing efforts.
If you’re not in the business of building websites or digital marketing then the variety and vocabulary of these tools and techniques (e.g. cookies, beacons, scripts etc) can feel a bit overwhelming. The purpose of this page is to make things clearer, at least in terms of what we’re up to.
If you have additional questions or concerns, please contact firstname.lastname@example.org.
If you choose to add locations or events to “My Trip”, that data is stored in a persistent cookie in your browser for up to one year, so that if you return to our site at a later date using that same browser you’ll be able to refer to your previously saved locations and events. This data is only stored in your browser i.e. we have no knowledge of which visitors save which locations. We do however count the number of times any specific location or event is added to a “My Trip” overall, as this helps us to understand what’s popular and indeed that the tool is working and being used.
We use Google Analytics to learn how people find our website, what our most popular content is, and, more broadly, what’s working and what isn’t. In this instance, Google is the data processor. We place their script on our webpage and it runs in your browser and sends data to them. We can then view anonymized, aggregated reports based on this data through our Google Analytics dashboard.
We use third party software from BlueConic to provide relevant content to website visitors based on the pages they’ve looked at, their browser settings or their geographical location. BlueConic uses a visitor’s IP address to determine where they might be geographically (at a pretty broad level i.e. nearest city at best). For example, if there’s a significant power outage or extreme weather conditions in Portland we can place a notification across our website providing extra relevant information for current visitors, while not inhibiting the user experience if you’re currently sitting in New York or Dakar. Or if we see you are viewing the site from Bordeaux we can pop up a message in French letting you know that we have French language content if that would be of use to you. In this instance, BlueConic is the data processor. We place their script on our webpage and it runs in your browser and sends data to them. We log into their dashboard to set up customized content which you would see or not based on pages viewed, browser settings or location. Data is anonymized and siloed, meaning there is no attempt to associate website visits with specific individuals.
We deploy tags from Adara, a digital advertising and analytics service, on our webpages in order to determine if there is a correlation between exposure to our advertising and trips booked to Portland. Which hopefully there is. In this instance, Adara is the data processor. We place their script and pixels on our webpages which run in your browser and send data to them. You can learn more about Adara and their privacy policies here.
We deploy pixels from Arrivalist, a digital advertising and analytics service, on our webpages in order to determine if there is a correlation between exposure to our advertising and visitation to Portland. Which hopefully there is. In this instance, Arrivalist is the data processor. We place their pixels on our webpages which display in your browser and send data to them. You can learn more about Arrivalist and their privacy policies here.
Site retargeting cookies
You are probably familiar with the phenomenon of finding a pair of shoes, say, on an ecommerce website and subsequently seeing ads for that same pair of shoes everywhere you go on the internet. We deploy third party pixels from Facebook and Google on our webpages to much the same end i.e. it gives us the opportunity to target ads for Portland at people who have already shown an interest in Portland by visiting this website. In this instance, Facebook and Google are the data processors; we place their pixels on our webpages which display in your browser and send data to them.
Ad success tags
We occasionally deploy tags on our site from third parties that we have advertised with in order to determine if there is a correlation between said advertising and subsequent visits to our website. Currently we deploy a pixel from Sojern to this end. In such instances the advertising network is the data processor; we place their pixels on our webpages which display in your browser and send data to them. You can learn more about Sojern and their privacy policies here.