Social Media Tools for Planners

Use these photos, videos and captions to build hype and boost registrations.

4 min read

The dates are set, now it’s time to create some buzz! Use these ready-to-post short videos and photos on your Instagram, Facebook, TikTok, X, LinkedIn and other channels to promote your event, increase registrations and get your attendees engaged. We’ve even provided the captions and hashtags!

  1. If you haven’t already, follow the prompts to create an account at assets.travelportland.com (our photo and video library). Our team will approve your request for access within one business day.
  2. Once approved, download the videos and photos you’d like to post.
  3. Upload the video or photo to your organization’s social media feed. Don’t forget to grab the suggested caption and paste it into your post (add your event and organization hashtags, too).
  4. Watch people get excited about Portland and register for your event!

15-Second Videos

Vogue

Post copy: Come as you are. #loveportland

Location: Peninsula Park

Pizza

Post copy: Love is unexpected. Taste Greatness. #loveportland

Location: Kens Artisan Pizza

Messy Eater

Post copy: Love doesn’t need to choose. Come try it all. #loveportland

Location: Midtown Beer Garden

Downriver

Post copy: Love goes with the flow. Dive right in. #loveportland

Location: Eastbank Esplanade

Serenity

Post copy: Come find your peace. #loveportland

Location: Portland Japanese Garden

Powell’s City of Books

Download this video: https://assets.travelportland.com/assets/brand-campaign-assets/winter-23/15-second-videos/powells-books

Post copy: Grab a friend and step into the biggest bookstore in the world: Powell’s Books. New adventures and unread pages are two sides of the same coin. #Thisisportland

Location: Powell’s City of Books

Doughnuts

Download this video: https://assets.travelportland.com/assets/brand-campaign-assets/winter-23/15-second-videos/doughnuts

Post copy: Ah, yes. The most important food group of all: Doughnuts. Pick any shop and bite into what makes this city a doughnut-lover’s paradise. #Thisisportland

Locations: Blue Star Donuts, Doe Donuts, Voodoo Doughnut, Mikiko Mochi Donuts, Delicious Donuts

6-Second Videos

Feel the Tax-Free

Download this video: https://assets.travelportland.com/assets/brand-campaign-assets/winter-23/6-second-videos/feel-the-tax-free-wild-cactus-boutique

Post copy: It’s simple. The price tag always shows what you will actually pay. #ThisIsPortland

Location: Wild Cactus Boutique

Feel the Ahhhh

Download this video: https://assets.travelportland.com/assets/brand-campaign-assets/winter-23/6-second-videos/ahh-ramen

Post copy: Leave your space heaters at home. A bowl of piping hot ramen is all you need to keep you warm this winter. #Thisisportland

Location: Afuri Izakaya

Feel the Fantasy

Download this video: https://assets.travelportland.com/assets/brand-campaign-assets/winter-23/6-second-videos/feel-the-fantasy-mox-boarding-house

Post copy: Grab a drink, roll the dice, and let the games begin. #Thisisportland

Location: Mox Boarding House

Feel the Craft

Download this video: https://assets.travelportland.com/assets/brand-campaign-assets/winter-23/6-second-videos/feel-the-craft-kiriko-83224

Post copy: Handmade, handcrafted, handwoven. This city is filled with quality pieces that are as unique as you are. #Thisisportland

Location: Kiriko

Feel the Wellness

Download this video: https://assets.travelportland.com/assets/brand-campaign-assets/winter-23/6-second-videos/feel-the-wellness-knot-springs

Post copy: Take a break from the cold and enjoy a skyline view of the city all in one. #Thisisportland

Location: Knot Springs

Feel the Mist

Download this video: https://assets.travelportland.com/assets/brand-campaign-assets/winter-23/6-second-videos/feel-the-mist-bridal-veil-falls

Post copy: Walk into the wild, get muddy and find your new favorite waterfall. #ThisIsPortland

Location: Bridal Veil Falls

Feel the Slurp

Download this video: https://assets.travelportland.com/assets/brand-campaign-assets/winter-23/6-second-videos/feel-the-slurp-paadee

Post copy: Come hungry, don’t forget the napkin and get set to slurp. #ThisIsPortland

Location: PaaDee

Feel the Plot

Download this video: https://assets.travelportland.com/assets/brand-campaign-assets/winter-23/6-second-videos/feel-the-plot-mother-foucaults

Post copy: Turn the page and be transported. #ThisIsPortland

Location: Mother Foucault’s Bookshop

More Resources for Planners

Our asset library contains hundreds of photos to help you promote your event in Portland.

Promotional Materials

Tools to get attendees excited about their trip to Portland.