Visitor Statistics & Research

What’s good for tourism is good for Portland — and vice versa. Just look at these measures of the value of tourism to the regional economy in 2014:

  • The Portland metro area welcomed 8.6 million overnight person-trips.
  • All told, visitors to the Portland metro area generated $4.6 billion in direct spending.
  • Easing the tax burden for local and state residents, area travelers generated $205.4 million in tax revenues. Of that total, $106.6 million was local tax revenue.
  • The travel industry supports 33,800 jobs in the Portland area, generating $1.08 billion in employment earnings.

Source: Dean Runyan Associates. For the purpose of this study, the Portland metropolitan area is defined as Clackamas, Multnomah and Washington counties.

State of the Industry

Travel Portland reports annually on the state of the hospitality industry in the Greater Portland region.

Visitor Industry Research

Travel Portland has collected the following reports in an attempt to provide an accurate, comprehensive picture of the local visitor industry:

Questions regarding this information should be directed to