You’re Invited: Preview of the Winter Advertising Campaign

Portland is Happening Now

Monday, Nov. 9: 8:30–10 a.m. at the DoubleTree by Hilton (coffee & pastries provided) | Map it
Tuesday, Nov. 10: 3:30–5 p.m. at Travel Portland (refreshments provided) | Map it
Wednesday, Nov. 11: 8:30–10 a.m. at the Red Lion Jantzen Beach (coffee & pastries provided) | Map it
Wednesday, Nov. 11: 12–1:30 p.m. at Embassy Suites Portland Airport (lunch provided) | Map it
No cost to attend; RSVP now >>

Winter is just around the corner and so are Travel Portland’s plans to drive more off-season visits (November through March) to the city. Last year’s “Portland is Happening Now” advertising campaign, funded by the Tourism Improvement District (TID) was a rousing success.

The campaign generated $70.1 million in incremental visitor spending, according to an ad-accountability study by Longwoods International. Additionally, total demand (rooms sold) at TID hotels rose to 4.5%, easily surpassing STR Analytics’ pre-campaign forecast of 0.4%. What’s more, hotels in every part of the city, including near the airport, Jantzen Beach, Central City and East Side, shared in the positive results.

Please join us at one of our four rollout meetings, where we’ll show you how this year’s campaign will evolve and provide tools that will help you leverage our efforts. We look forward to seeing you!

RSVP now >>