Marketing & PR Workshop Series

The Marketing Workshop Series

Travel Portland’s partnership team is deepening its focus on training businesses to build their marketing strategies and increase their brands visibility by offering a new DIY marketing and public relations boot camp series.

This series has been curated in partnership with Pregame, Portland’s headquarters for entrepreneurs, creators and innovators. Pregame’s established experts help businesses grow by maximizing their marketing while saving time and money.


TUESDAY, JAN. 8.
noon–1:15 p.m.

PR Essentials: Pregame your PR

Location — 100 S.W. Main St., Ste. 1100, Portland

What is PR and how can it help grow your business? At this workshop, Pregame will explain how the public relations game is played, the go-to pieces you need for your business and how to know when to do it yourself versus hiring a professional. Plus, get a preview of Pregame’s “DIY PR” series at Travel Portland.

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THURSDAY, JAN. 17
1–3:30 p.m.

DIY PR: Pitch Perfect

Location — 926 N.W. 13th Ave., Portland

Are you ready to get media coverage for your business? Pregame your PR by perfecting the art and science of the pitch: creating a compelling, concise story that gets media attention and captures your target audiences.

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THURSDAY, JAN. 24
1–2:15 p.m.

Event Essentials

Location — 100 S.W. Main St., Ste. 1100, Portland

Events are an excellent opportunity to build your brand and boost your sales, as well as motivating tourists to visit your business. Are you getting everything you can out of your events and creating a lasting impression for visitors

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THURSDAY, FEB. 14
1–3:30 p.m.

DIY PR: Event Promotion

Location — 926 N.W. 13th Ave., Portland

Events are a huge opportunity to showcase your brand, get new customers and sell product. Are you getting the most out of your investment?

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MONDAY, FEB. 18
10–11:15 a.m.

Photo Essentials

Location — 100 S.W. Main St., Ste. 1100, Portland

In this workshop, learn how to use the basic tools available on your smart phone to create strong content for your business’s social media account.

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TUESDAY, MAR. 5
10:30 a.m.–noon

Social Media Essentials

Location — 100 S.W. Main St., Ste. 1100, Portland

Are you using social media to build your business? Overwhelmed by the tools and tactics? Join digital strategy consultant Jess Columbo for a crash course in social media marketing.

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WEDNESDAY, MAR. 13
9:30–noon

Beyond the Selfie: Elevating your Social Media Strategy

Location — 100 S.W. Main St., Ste. 1100, Portland

Are you ready to take your social media marketing to the next level? Dig in with digital strategy consultant Jess Columbo as we explore sophisticated targeting and outreach.

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THURSDAY, MAR. 14
1–3:30 p.m.

DIY PR: Shameless Self-Promotion

Location — 926 N.W. 13th Ave., Portland

Shine the spotlight on yourself as the spokesperson of your brand. Learn how to place your own content in media outlets and get interviewed as a guest expert.

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THURSDAY, MAR. 21
noon–2:30 p.m.

Brand Story — Tell your Portland Story

Location — 100 S.W. Main St., Ste. 1100, Portland

Get noticed by fans of Portland (including visitors, media and locals) by telling your Portland story. Find out how to create a Portland-perfect version of your bio and other promotional copy, and get tips for rolling it out through your photos, video and social media.

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