Google Maps Deep Dive

Google Maps Deep Dive

Marketing Workshop Series

Wednesday, Nov. 13: 11 a.m.–noon
Travel Portland Hawthorne Bridge Conference Room
100 S.W. Main St., 11th floor
Portland | Map it
Cost to attend:

  • Insiders: $35
  • Attractors, Captivators, Hotels & Sponsors: free

RSVP by Monday, Nov. 11

Join us for a deep dive into the Google Maps platform. Eric Lesperance, co-founder of Locl, will take you through different functionalities within Google Maps including posts, photos and amenities.  He’ll also share insights for various business sectors, including retail; culinary and beverage; hotels; tour operators; and even services without a traditional brick and mortar space.

A one sheet will also be provided on how to break out your Google Maps traffic from organic traffic within Google analytics.

  • Learn how to get visitors’ attention by leveraging new Google features to grow your business with a content strategy on Google Maps.
  • Better understand your top performing channels to gain insight into customer data and how to act on those insights to drive results.
  • Find out how publishing your events, products and services directly to Google Search and Maps can win customers in the moment.