Marketing Workshop Series
Wednesday, Nov. 13: 11 a.m.–noon
Travel Portland Hawthorne Bridge Conference Room
100 S.W. Main St., 11th floor
Portland | Map it
Cost to attend:
- Insiders: $35
- Attractors, Captivators, Hotels & Sponsors: free
RSVP by Monday, Nov. 11
Join us for a deep dive into the Google Maps platform. Eric Lesperance, co-founder of Locl, will take you through different functionalities within Google Maps including posts, photos and amenities. He’ll also share insights for various business sectors, including retail; culinary and beverage; hotels; tour operators; and even services without a traditional brick and mortar space.
A one sheet will also be provided on how to break out your Google Maps traffic from organic traffic within Google analytics.
- Learn how to get visitors’ attention by leveraging new Google features to grow your business with a content strategy on Google Maps.
- Better understand your top performing channels to gain insight into customer data and how to act on those insights to drive results.
- Find out how publishing your events, products and services directly to Google Search and Maps can win customers in the moment.