“Wie is de Mol?” comes to Portland

The Dutch reality show will take place in Oregon in 2017.

downtownportland-pentaxcorporationPortland glistens with Mount Hood in the background.

In its 17th season, the wildly popular Dutch reality TV show “Wie is de Mol?” will take place in the United States for the first time — right here in Oregon.

Come back for more news once the show begins, starting Jan. 7!

We are thrilled that the wildly popular Dutch reality show “Wie is de Mol?” chose Portland and Oregon for its first U.S. location.

Coming soon

When the season launches on Jan. 7, 2017, we’ll post more information  to help you learn more about all that Portland and Oregon have to offer. You’ll be able to follow in the contestants’ footsteps — and experience the great food, drink and activities that they enjoyed, as well as the fabulous things they missed while they were completing their assignments!

Start planning now

For now, we encourage you to explore TravelPortland.com and TravelOregon.com to plan your own West Coast adventure.

Here are a few things you might want to know:

Nonstop flight

It’s easy to get to Portland from Amsterdam, thanks to nonstop service via Delta Air Lines, in partnership with KLM. Departures are offered daily March–October and 5-6x/week November–February.


Portland has more breweries than any other city in the world, with 70 inside city limits — and another 35 in the metropolitan area — at last count. Our craft brewers take great pride in using local ingredients to create beers ranging from classic to experimental. Just try to taste them all!

Fabulous food

Portland is at the heart of a lush agricultural region. The nearby Tualatin Valley and Mount Hood Territory produce some of the finest wines in the world, as well as berries, pears, apples, hazelnuts … the list goes on. Our talented chefs show off the bounty from nearby farms, ranches and waters at restaurants and food carts alike.

Oregon outdoors

Portland is the gateway to Oregon’s wonders, from the Columbia River Gorge, to the rugged Oregon Coast, to Mount Hood, with the longest ski season in the U.S., plus sublime hiking. Then there’s Eastern Oregon’s “Wild West” country, Central Oregon’s Smith Rock and Crater Lake National Park in Southern Oregon.

No sales tax

Seriously. Whether shopping for big-ticket items like electronics, one-of-a-kind local products, name-brand retail goods, or all of the above, visitors pay exactly zero sales tax. Oregon has no sales tax on shopping, food or beverages, so a great deal is guaranteed — plus, there’s no need to save receipts or fill out tax-refund forms.

Bike City, U.S.A.

More people commute to work by bike in Portland than in any other U.S. city. Still small potatoes compared to the Netherlands, but hey, we’re trying. The new Biketown bike-sharing program offers 1,000 smart bikes ready to rent from 100 central-city stations. Portland also boasts the largest World’s Naked Bike Ride (10,000+ riders in 2015).

Nike … and more!

The Portland region dominates the athletic shoe world, with Nike, Adidas’ U.S. headquarters, Under Armour, Columbia Sportswear and KEEN Footwear based here. Perhaps it’s because we love to go outside and play.

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