Hatched by a pair of Nike alumnae in 2013, Wildfang is a tomboy-themed boutique that claims fans like musician Sara Bareilles and Olympic-athlete-turned-model Casey Legler. House favorites include an updated letterman’s jacket and pony-hair oxfords.
Set on East Burnside, Portland fashion legend Holly Stalder’s shop Haunt is loaded with chic, modern pieces and accessories from local designers.
Bridge & Burn
Slim, modern fits dominate at Bridge & Burn, a West End destination that delivers modern Northwest apparel for men and women. Choose from among the line of pocket-heavy, waxed-cotton rain jackets or super-soft cotton button-ups and locally inspired graphic tees.
Mabel & Zora
Style icons like Doris Day inform owner Tiffany Bean’s take on womenswear and jewelry at Mabel & Zora. Look for national brands like Trina Turk, James Perse and Michael Stars.
Lena Dunham anointed Poler an “it” brand when she donned this young company’s Napsack (basically a sleeping bag with armholes) during an episode
of Girls. Outdoor aficionados and casual bonfire loungers alike dig the “camp vibes” emanating from this West End shop, where founder Benji Wagner has turned his tongue-in-cheek twists on classic outdoor goods into a national sensation. The beanies and hoodies suit couch surfers, actual surfers and everyone in between.
To properly accessorize the patented rugged-yet-refined Portland look, stop into Tanner Goods. The luxe leatherwares shop credits its beginnings to mentor L.P. Streifel, a legendary bronco rider and saddle maker, for passing down the traditional techniques they use to craft an heirloom-quality line of accessories like design-your-own belts and swoon-worthy saddlebags.