Ready to reinvent your wardrobe? Try on some fresh Portland fashions at our favorite new shops and boutiques that opened in 2016.
By the Collective
Old Town’s By the Collective creates and curates locally made clothing that exemplifies refined Portland style. (That means skip the hemp and definitely do not put a bird on anything.) Take, for example, a beautifully tailored reflective jacket for biking after dark and basic T-shirts that fit perfectly, but don’t cost designer prices. Book a haircut or beard trim at the in-store barber shop (if you don’t mind sharing the experience with fellow shoppers).
A self-described “shhhshop,” Johan is housed in a gallery-like space marked by a tiny sign. (Squint at the glass near the door at foot-level and you’ll spy it.) If you’re searching for minimalist designer pieces that stand the test of time (and trends), hunt down Johan. The store’s offerings are worth the effort it takes to actually find the place, which doesn’t list its address. (Hint: grab a cocktail at Saucebox and go exploring.)
You no longer have to wait for pop-up events or a spotting of this huge-on-Instagram brand’s aqua-colored Westfalia van. Their signature Oregon-themed hoodies and hats are now available at the Portland Gear store next to Providence Park. The shop makes good use of the former dry cleaner’s space, displaying their T-shirts on a revolving rack that once held laundry. Feel free to bring in your pup while you browse the locally made clothes; They’ll get a dog treat in the shape of Portland Gear’s “P” logo.
It’s hard to get more locally made than the pieces at Grayling Jewelry. Each necklace and ring is crafted in the studio directly behind this Northeast Alberta Street shop from materials that are both elegant (Swarovski, anyone?) and hypoallergenic (no nickel here!). With nary a display case, you’re free to try on that gold lariat or sparkling, crystal-studded bracelet without asking permission.
Always wanted to design your own shoes? Well, now you can, with the make-your-own sandals kit sold in Northwest Portland’s Neapolitan. While you’re there, pick up a pair of ethically made organic cotton undies and peek through the cut-out in the wall to catch a glimpse of the artists’ studios that share space with the shop. After you shop, stash your prizes in your backpack and take a hike through Forest Park; The Lower Macleay trailhead is only two blocks away.
The Yo! Store
Northwest Portland’s the Yo! Store offers new and vintage women’s pieces and accessories, plus adorable European kids’ clothes and home goods. Expect a mix of quirky, fun looks (gold lamé and checkered jumpsuits, for example) and classic staples (like wool coats and Portland-made clutches). The shop is styled to encourage you to stay a while, so rest up in the cozy seating area. Don’t stress if your kid is wandering (the owner has a toddler, too, so the store is baby-proofed).