Marketing & PR Workshop Series

Class is back in session: our Marketing & PR Workshop Series is back, with a focus on using a content calendar to make the most of your marketing efforts.

1 min read

We kicked things off with a social media crash course and from there, we’re diving into the specifics of major social media platforms. Depending on the size of your business, we’re offering specialized sessions to help you make the most of your time.

If you own a micro-business and wear many hats beyond just marketing, look for our two-hour sessions. These are designed to be more digestible and give you the essential tools you need for success. Our three-hour deep dives are designed for businesses with a dedicated marketing manager or marketing team.

In addition to social media, future workshop topics will include Google Maps optimization, writing press releases, creating a content calendar, email marketing and more. The goal of each workshop is for attendees to walk away with a handful of easy-to-implement assets that will elevate their marketing.

For more information please contact Marlo Maroon at marlo@travelportland.com.

Spots are limited, so register early!

Upcoming Workshops

Marketing Series
Intro to Social Media
Thursday, Jan. 9, 2020

Intro to Social Media

Travel Portland Office $35 for Insiders; Free for Attractors, Captivators, Hotels and Sponsors

Most people have heard that their businesses need a strong social media presence, but they may not understand what that means, why it’s important or which platforms provide the best return on investment. This one-hour session led by Hannah Kang of LemonadePDX will give a high-level overview of various platforms including Instagram, Facebook, Twitter and Pinterest while…

Marketing Series
Marketing Series
Intro to Content Calendar Planning
Monday, Jan. 13, 2020

Intro to Content Calendar Planning

Travel Portland Office $35 for Insiders; Free for Attractors, Captivators, Hotels and Sponsors

What will you post on your website next month? What about on Facebook this week or Twitter today? Instead of posting whatever you can, whenever you can, a content calendar helps you organize, plan and get the most out of your messaging. In this session, you’ll get a free content calendar template that you can…

Marketing Series
Marketing Series
Email Marketing + Newsletters Workshop
Wednesday, Jan. 15, 2020

Email Marketing + Newsletters Workshop

Travel Portland Office $89 for Insiders; $59 for Attractors, Captivators, Hotels and Sponsors

Savvy marketers know email is more relevant than ever. It’s effective and low-cost, while targeting customers who already know and like your products. Join us for this two-hour email marketing workshop led by Digital Marketing Consultant Megan Denny. Key takeaways include: engaging subject line ideas creative concepts for your newsletter templates and tools to increase subscribers and…

Marketing Series
Marketing Series
Social Media Deep Dive: Instagram + Facebook
Wednesday, Feb. 5, 2020

Social Media Deep Dive: Instagram + Facebook

Travel Portland Office $89 for Insiders; $59 for Attractors, Captivators, Hotels and Sponsors

This two-hour deep dive into Instagram and Facebook will give best practices for posting on those channels, recommendations for what kinds of content to share, the importance of updating those channels, launching ads and understanding analytics. You’ll be an expert in no time! Hannah Kang is a social media strategist with more than 13 years…

Marketing Series
Marketing Series
Press Release Writing
Tuesday, Feb. 11, 2020

Press Release Writing

Travel Portland Office $89 for Insiders; $59 for Attractors, Captivators, Hotels and Sponsors

Have fantastic news but not sure how to get the media on board? It’s time to Pregame Your PR! In this workshop, you’ll learn how to write a press release and find out exactly where it fits in your overall PR strategy.  Join Ciara Pressler, PR strategist and founder of Pregame, to get briefed on…

Marketing Series
Marketing Series
Google Maps Deep Dive
Wednesday, Feb. 12, 2020

Google Maps Deep Dive

Travel Portland Office $35 for Insiders; Free for Attractors, Captivators, Hotels and Sponsors

Join us for a deep dive into the Google Maps platform. Eric Lesperance, co-founder of Locl, will take you through different functionalities within Google Maps, including posts, photos and amenities. He’ll also share insights for various business sectors, such as retail; culinary and beverage; hotels and tour operators; and even services without traditional brick and mortar…

Marketing Series
Marketing Series
Social Media Deep Dive: Instagram + Facebook
Wednesday, Mar. 4, 2020

Social Media Deep Dive: Instagram + Facebook

Travel Portland Office $89 for Insiders; $59 for Attractors, Captivators, Hotels and Sponsors

This two-hour deep dive into Instagram and Facebook will give best practices for posting on those channels, recommendations for what kinds of content to share, the importance of updating those channels, launching ads and understanding analytics. You’ll be an expert in no time! Hannah Kang is a social media strategist with more than 13 years…

Marketing Series