Most people have heard that their businesses need a strong social media presence, but they may not understand what that means, why it’s important or which platforms provide the best return on investment. This one-hour session led by Hannah Kang of LemonadePDX will give a high-level overview of various platforms including Instagram, Facebook, Twitter and Pinterest while sharing tips on social media dos and don’ts.
Hannah Kang is a social media strategist with more than 13 years working with small, local businesses and global businesses alike across a variety of industries including food and beverage; hospitality and tourism; consumer goods; consumer tech; fashion and more. Her skills span from community management to content creation, influencer management, paid social and event management. She’s passionate about identifying how social media and digital efforts can connect a business to their target consumers with smart, consistent storytelling and a strategic approach to sharing content, all while having fun! Outside of work, you can most likely find her playing with her 2.5-year-old daughter or dining out.