Visitor Statistics & Research

What’s good for tourism is good for Portland — and vice versa. Just look at these measures of the value of tourism to the regional economy in 2010:

• The Portland metro area welcomed 7.8 million visitors, who generated $3.8 billion in direct spending.
• Easing the tax burden for local and state residents, area travelers generated $134.5 million in tax revenues. Of that total, $58 million was local tax revenue.
• The travel industry supports 28,530 jobs in the Portland area, generating $824 million in employment earnings.

Source: Dean Runyan Associates. For the purpose of this study, the Portland metropolitan area is defined as Clackamas, Multnomah and Washington counties.

Visitor Industry Research

Travel Portland has collected the following reports in an attempt to provide an accurate, comprehensive picture of the local visitor industry:

• LGBT Research: Strengths, Opportunities & Strategies (3.8MB PPTX)
  Presented by Community Marketing, Inc.
• 2011 Multicultural Meetings Study
  Prepared by Strategic Advisory Group and the Empowerment Group
• Economic Impacts of Travel, 2010 (186KB PDF)
  Prepared by Dean Runyan Associates
• Regional Analysis from 2009 Oregon Visitor Study (1.12MB PDF)
  Trip characteristics and visitor profiles, prepared by Longwoods International
• HQ Hotel: 2007 Update Analysis (Final) (650KB PDF)
  Prepared by Strategic Advisory Group (SAG)
• HQ Hotel: 2007 Update Analysis (Final with appendix) (3.6MB PDF)
  Prepared by SAG
• Arts and Economic Prosperity III, 2007 (1.1MB PDF)
  Published by Americans for the Arts (AFTA), the Regional Arts & Culture Council (RACC) and Northwest Business for Culture & the Arts (NW/BCA)
• Arts and Economic Prosperity III, 2007 Executive Summary (324KB PDF)
  Published by AFTA, RACC and NW/BCA
• Portland Metropolitan Region Fact Book (link)
  Produced by the Portland Development Commission
• Portland International Airport (PDX) statistics (link)
  Provided by the Port of Portland

2009 Sales Training

Presented on April 20, 2009:

• Jeff Miller, President & CEO, Travel Portland (2 MB PDF)
• Mike Smith, Vice President of Convention Sales, Travel Portland (1 MB PDF)
• The TAP Report (242KB PDF) — Trends, Analysis, Projections

More Information

Also available from Travel Portland:

• 2010 State of the Industry presentation
• Annual reports
• Quarterly reports

Questions regarding this information should be directed to research@travelportland.com.